The 1-Page Marketing Plan: Drive Sales With Professional Marketing Plan
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Steps To Follow
Define the goals: What are the business goals? These could include increasing sales from existing customers, gaining new customers, increasing profitability, launching new products or services, expanding into new geographic areas, entering new markets, increasing brand awareness, and developing new distribution channels. It’ll most likely be a combination of some of these goals.
Determine the target market: The marketing plan should specify the types of customers or clients who will be sold the items or services. Luke, don’t know if you’ve heard of something such as, Social groups A, B, C1, C2, D, and E are factors to consider for B2C enterprises. Geographical location, age group, gender, interest group, and so on are all factors to consider. Business industry, size, geographic location, job title, turnover, and other characteristics will be considered for B2B enterprises.
Timescale: Breaking down the achievement of the objectives by timeline is most effective in building a marketing plan. Determine what must be accomplished in the short, medium, and long term. In the short term, it may be advisable to concentrate on achieving a level of sales that can at least cover the business’s expenses; longer-term goals can include raising awareness in the target market and establishing a reputation for competence in your sector.
Marketing Strategies — After deciding on points 1–4, the next step in the marketing plan is to determine which marketing tactics or strategy should be used to meet the short, medium, and long-term goals that have been set. Advertising, direct marketing, graphic design (logo, brochures, leaflets, point of sale), online marketing, search engine optimization, public relations, sales promotion, and channel marketing are examples of marketing methods. The available budget, the type of the target market, the primary sales points of the firm and its services and products, competitor activity, market conditions, and the availability of appropriate media are all elements that influence which marketing methods will be most effective.
Media selection: Following the decision on marketing methods, the following step in the marketing plan is to choose the most relevant media. Whatever marketing strategies are used, there are a plethora of media platforms to choose from. For example, there are many list brokers offering many options for suitable lists for direct marketing, so contact at least 4-5. The internet is now an excellent means of sourcing professional marketing help, so think about which options are best for your business. You can advertise in national, regional, and local newspapers, magazines, newsletters, radio, posters, banners, and even television. Your choice will be fully determined by your target market and budget – make your budget work as hard as possible.
Creative Message: This component of the marketing plan will be produced directly from the marketing plan’s unique sales point and significant sales points. A headline that summarize the major selling point for the product or service could be used in the creative message. The creative message must be consistent across various mediums, as well as having impact and standing out. It is advisable to employ the services of a competent marketing agency for the implementation of this component of the marketing plan, again, this can be found on Here.
In conclusion, your marketing plan is critical to the success of your business; it serves as a roadmap for the long-term growth of your company’s sales. It’s critical that your marketing strategy focuses on increasing sales and profits; excellent marketing requires a high return on investment. When establishing your marketing plan, it’s advisable to seek professional assistance, look for it on Here.
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