Since acquiring and converting prospects into customers is important to the growth of a business, lead generation should be given all the attention it deserves.
To gain the interest of a potential customer, you need to put yourself in the shoes of your target market when making decisions. Remember that you have competition out there, so do everything you can to give yourself some advantage over other players in your industry.
There are many ways to go about this, and depending on the nature of your business, some methods will be more effective than others, but you will get more positive results when you use a method that is in line with today’s trends.
This is where digital marketing and the use of social media for lead generation come in. Of all the other ways in which you can generate leads, social media platforms like Facebook and LinkedIn have proven to be more fruitful because of their interactive nature.
For this reason, you should channel your energy into making the most of social media when you want to generate leads. This involves making financial commitments, investing in the right tools, and even hiring external help when the need arises.
How does social media affect lead generation?
The highly interactive nature of social media platforms is unarguably one of the major reasons why they are such powerful lead generation channels. Unlike emails and landing pages, social networks give feedback and reactions almost immediately when you start running your campaign.
This is not the only factor that makes social media stand out, as there is also targeting and cost effectiveness. With social media, you can look for leads among internet users that are already interested in what you have to offer.
From the way social media users behave, you can accurately target and show your content to the ones that fit into your target market description—this is why the leads you get from social media are more likely to convert into customers.
With respect to cost effectiveness, you can enjoy these and many other benefits at a reasonable cost. With social media ads, you get charged with regard to how well people are responding to your campaign.
If people are not responding to your ads, you will not have to spend much money on it since you pay according to how many people click on your ads. This helps you to save money and prevent pouring more resources into a pattern that does not work for you.
Using Facebook for lead generation
Facebook is the social media platform you can use to connect with people of different demographics. Since Instagram is more about visuals and Twitter is more about text, Facebook presents a middle ground and you can use that to your advantage for lead generation.
First of all, learn how to capture leads. This involves identifying the people that want what you have to offer before even creating adverts. Use what is unique about your business to attract the right people.
When you make Facebook posts, use trending topics and memes that will encourage people to engage with you. When your comment section is active, you can answer questions and direct people to your landing page for more details.
With paid ads, your posts and ad copies will have a wider reach. And you will only pay if people are clicking on the links. This means that Facebook wants you to be successful so they can make money—the system is designed to help you succeed.
With Facebook lead generation, you can target people that are going to convert. For example, if you sell dog food in Alabama, you can target people who live in Alabama that are interacting with dog pages. Since this is your target market, you are likely to get more engagement as well as leads that will buy your products.
Tips for creating excellent Facebook lead ads
Facebook lead ads are a feature that works like a form—an online form that you will have to promote. With these forms, you can get information from Facebook users while you give them a way to further connect with you in the form of rewards.
These rewards could be coupons, free newsletter subscriptions, or even demo requests. You need to know what you must do in order to maximize this, and here are some tips that will help you do exactly that.
Your incentive should be useful
This means that the “rewards” you offer in exchange for information should help your target market in at least one important way.
Create a simple form
It should not have too many questions. Make it as simple as possible because people have a short attention span for these things, including your target market.
Make sure you target the right audience
You want the right people to see your lead ad, so target those that are close to you, have interacted with you before, or those that show interest in things related to your business.
Always follow up
This is very important. The point of getting leads is to convert them, so make sure you contact your leads within an hour after they complete a form. Facebook Messenger is an effective tool for this.
Using Facebook Messenger for lead generation
For many people, Facebook Messenger is just an instant messaging app, but for you, it can be a lead generation machine.
If you have been using Facebook since 2017, you must have seen a call-to-action feature that tells people to start a conversation with the company or business.
With this feature, people that see your ad can, at the click of a button, start a private conversation with your business page, and the real-time effect will give your prospective customers a feeling of confidence in what you do.
Since customers can click on your campaign at any time, you need to have a message ready for them. When customers click to start a conversation with you on Facebook Messenger, the initial message they get from your page should be natural. It should not look like something coming from a robot, even if it is automated.
Facebook, tools, and MyGoCards
Still on automated processes, there are different tools to help you maximize lead generation via Facebook Messenger. One of them is MyGoCards — a digital marketing service that automates Facebook lead generation.
If you want to track your leads better, schedule your notifications so that you don’t miss anything, and generally automate your system for a perfect flow between lead generation and follow-up processes all the way through to conversion, you need MyGoCards.
MyGoCards will help you track your leads by applying color-coded labels to identify the different types of messages you get. With a built-in CRM, you will never lose track of leads and prospects no matter how many there are.
This digital marketing service is carefully tailored to work perfectly with Facebook. Each and every one of your leads will feel important and get real-time service from your channels because this solution will make each person feel like they are the only one you are communicating with.