How To Sell Marketing Funnel Services To Your Customers
For Five Figures In Any Market, No Matter Your Experience
A “Sales Funnel” is a strong marketing tool, especially for online marketers who don’t have the opportunity to interact with their readers and consumers face to face because everything is done online.
The goal of a sales funnel is to guide a potential customer through a sequence of steps that will take them to the end of the funnel, where they will have the choice but to accept the offer being promoted to them.
Sales Funnel
A sales funnel can be created in a variety of ways. When it comes to Internet and affiliate marketing, one popular strategy is to build your “Sales Funnel” around an autoresponder, which is like a miniature sales funnel.
Analysis of the Sales Funnel
Take a look at this sales funnel analysis graphic and the various funnel components:
Steps To Follow
Marketing
The first step is marketing. Technically, you’re marketing throughout the funnel, but this is the first point of contact, whether it’s through an article on an article directory, your Facebook or other social media page, or your own website.
This initial interaction should establish the reader’s problem before persuading them to visit your squeeze page or another location where you may collect their email address.
You may persuade them by providing a solution to their problem, which you established on this page, but they’ll only get it if they click through to your squeeze page.
Squeeze Page
Step two (2) is to create a squeeze page. You lead traffic from step one’s initial contact page to your squeeze page. The squeeze page is where you tell people that the autoresponder has the solution to the difficulty they’re having in step one (1).
Autoresponder
As I indicated in the introduction, an autoresponder is a little sales funnel in and of itself; it’s a series of prewritten emails that are sent in a linear order to every new subscriber on your list.
Setting up an autoresponder has three purposes: to build a relationship with your new subscriber so that they become more familiar with you and your brand, to get them used to receiving emails/content from you in the future, and finally to sell.
You can and should build up your autoresponder to offer a solution to your subscriber over the course of several days or weeks.
The autoresponder can be set up to work like a training course, providing tips and tricks for conquering the problem but avoiding the complete and actual solution – your product. This way, there’s a good balance of free and for-sale value.
Continuation
If your subscriber hasn’t purchased your product after receiving your lengthy 7-10 (recommended) autoresponder series, they’re unlikely to be persuaded by just one more email about it. This is why I advise you to send them a follow-up message.
Sale
Hoorah! The transaction has been completed. Hopefully, your goods is of high quality, so all of your selling will be worthwhile, and no returns will be necessary. You can put them in your segmented folder of existing customers if you’re tracking which email is linked to that purchase. It’s important to be able to distinguish between customers who have purchased from you and subscribers who haven’t.
Backend
Backend sales are where you make the majority of your money. This is a second, typically higher-tiered product that you’ll offer to customers who have already purchased your first product.
This is because existing customers are statistically much more likely to make a follow-up purchase from you in the future. Ideally, you have a relevant backend product that can build on the success of the first product and provide even more value to your customers, and you can start promoting it to them as soon as they buy the first product (and still have their credit card out).
Check out my post from yesterday about backend sales.
There’s your sales funnel analysis; it can take a variety of forms, but this one is particularly good at converting website or social media traffic into customers, and it does so almost entirely on autopilot.
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Five Figure Funnels: Sales Marketing And Taking Stock
by Michael Killen
