Email Marketing
Email marketing is one of the most proficient and cost-effective ways to maintain and upgrade customer relationships and deliver a measurable return on your marketing dollar, especially when you choose an email marketing service supplier with the experience, ISP relationships, and item capabilities to effectively execute email campaigns, deliver your email, and measure your results.
Direct E-mail Marketing is the fastest choice for sales. Email is so versatile and relatively simple to organize, as long as your data base is fit as a fiddle. A typical email campaign will deliver responses within 48 hours. This is the fastest media to produce new business avenues and push the sale.
Email Marketing is most likely one of the effective method to draw in new customers by keeping in touch with existing ones and minimizing operating cost. Email Marketing campaign includes features like making significant data base for your objective market by web search, composing effective mail message to increase response rate and sending mails at one-to-one bases not in bulk mail style. The most recent surveys own shows that Email Marketing is an integral piece of a companys’ marketing activities.
Benefit of E-mail Marketing:
1.Email allows you to fabricate customer and reseller loyalty, get new customers, do sales support actions, cross sell and up sell.
2.Email has a Return on Investment (ROI) higher than some other media (press, television, radio, direct marketing), according to the Direct Marketing Association research.
3.Email allows you to monitor the email delivery result continuously, knowing the number of recipients and who opened the message and clicked its links.
4.Email reaches approx.90% of the final result within 3 working days of the delivery, with a top during the first hours of the first day for those who run Email Marketing actions at regular intervals.
5.Email is easy to use.
Email is fast. a study by Inverse Network Technology shows that 91% of email messages get to their final destination in 5 minutes, 5% in 30 minutes, 1% in an hour and 3% in 12 hours.
6.Email has a brilliant cost/performance proportion.
Email is dependable. The previously mentioned study shows that in 95% of cases the users’ access the Internet Providers services, to send and get email messages, without the need to attempt a second time.
Email it allows you to rapidly and easily recognize undeliverable addresses and, along these lines, to discover a solution.
Disadvantage of E-mail Marketing:
1.Many companies use email marketing to communicate with existing customers, yet numerous other companies send unsolicited bulk email, also known as spam.
2.Illicit email marketing antedates legitimate email marketing, since on the early Internet it was not permitted to use the medium for commercial purposes. As a result, marketers attempting to establish themselves as legitimate businesses in email marketing have had an uphill battle, hampered also by criminal spam operations charging themselves as legitimate.
3.It is frequently difficult for observers to distinguish among legitimate and spam email marketing. First off, spammers endeavor to represent themselves as legitimate operators, obfuscating the issue. Second, direct-marketing political groups such as the U.S. Direct Marketing Association (DMA) have pressured legislatures to legitimize activities which numerous Internet operators consider to spam, such as the sending of “quit” unsolicited commercial email. Third, the sheer volume of spam email has driven some users to mistake legitimate commercial email for spam especially when the two have a similar appearance, as when messages incorporate HTML and flashy graphics.
4.Due to the volume of spam email on the Internet, spam filters are essential to most users. Some marketers report that legitimate commercial messages frequently get found out by filters, and stowed away; notwithstanding, it is somewhat less normal for email users to whine that spam filters block legitimate mail.
Conclusion:
Companies considering an email marketing program must ensure that their program does not disregard spam laws such as the European Privacy and Electronic Communications Regulations 2003, United States’ CAN-SPAM Act, or their Internet supplier’s OK use strategy. Regardless of whether a company follows the law, if Internet mail administrators find that it is sending spam it is probably going to be listed in blacklists such as SPEWS. (forcibly).