Email Marketing: Why Bloggers Should Build A list

A common or rather repeated question within the blogging community is why do bloggers need to build a list? Most times I laugh over such question, why? Because I’m also a writer or blogger as you may say, I find it interesting writing on different topics and on the other hand building a list too, I’ve not gotten so many subscribers yet, but still pushing. I may find it helpful maybe not now perhaps in the future. With countless visitors subscribing to the site through rss feed already, you may think building a list is unnecessary. Well for starters there is a big difference behind what motivates people to subscribe to your blog as opposed to joining your email opt in list. In case yours is a lucrative or money making blog, or you are developing it into one, building lists can be a huge benefit in terms of generating income or revenue.

Lets see how subscribers and list members differ as far in terms of your ability to successfully develop a lucrative or money making blog

  • Acceptance of Promotional Messages

Members who join any of your list will look up to accepting promotional materials from you. In fact being away from the ‘noise’ of the blogging platform, allows email recipients to focus only on the message sent to them.

  • Contact Management

The capacity to connect as opposed to waiting for a subscriber to ‘drift’ by is a big asset when promoting online. Most times when you have something to offer or rather bring to the table, it may be time sensitive and can not wait. By being in control of the contact schedule you have, you are better and able to compose and deliver messages more timely and effectively.

  • Important Concentration of Useful Blog Content

By having the opportunity to promote directly to people using email permits the blogger to keep promotional offerings from ‘littering’ up their site. In this way the content posted will be of a higher quality and more appealing to everybody! The longer you are able to maintain your loyalty with your current subscribers the higher the chances of them joining your email opt in list. Of course when this occurs your ability to earn a greater income increases as well.

Well from our discussion above, not so lengthy as usual right? Or probably is. Well I’m trynna keep this simple. And remember it’s time you got to appreciate and see the need for a blogger building a list. As true as it may be that most blogs are set up or designed of a kind to accept subscribers to their rss feed, that need for building a list still exist in terms of promotional effectiveness. At the point when people join your email opt in list they are likewise agreeing to accept marketing materials from you. Then again feed subscribers are more interested in just viewing the content you post and not necessarily in making purchases. By virtue of being able to use emails for promotional purposes you can now keep your marketing efforts at a minimum on your blog. This should now assist with building and working on the nature of effectiveness or rather the quality of your updates and keep up with the satisfaction of your whole reader base.

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